In this element of the SWOT analysis, it is shown that Harley-Davidson must overcome its weaknesses to support global growth and expansion. For example, Toyota and other motorcycle manufacturers are aggressive in selling low-cost products.
However, Harley-Davidson has a narrow product mix, a limited market reach, and a limited supply chain.
The company has insignificant or nonexistent sales in developing countries. Educators, Researchers, and Students: The global motorcycle market presents opportunities for growth. Also, the international position and marketing campaign is not very effective to attract foreign customers.
The business is sort of diversified, and conglomerate in nature of operation because it operates in two entirely different industries. As shown in this element of the SWOT analysis, Harley-Davidson has significant opportunities to grow its business, especially internationally.
This element of the SWOT analysis identifies external strategic factors that can facilitate business growth and development. Moreover, the environmentalism trend has a negative impact on Harley-Davidson, whose products and brand are known for internal combustion engines.
Making SWOT analysis work.
Additionally, virgin motorcycles markets in developing countries like India, Bangladesh, Pakistan, etc. Thus, the following are the recommendations for Harley-Davidson to further grow its business: It is commonly known as HD or simply Harley in America. Journal of Marketing Theory and Practice, Broaden the product mix through innovation and diversification Globally expand, especially in developing markets Globally expand the supply chain Innovate to make Harley-Davidson brand and products environmentally friendly References Harley-Davidson, Inc.
Recent research on team and organizational diversity: Harley-Davidson can benefit from more aggressive expansion to negate the effects of aggressive competition.
Also, the company can broaden its product mix to include a more diverse array of motorcycles and related products. The people now tend to buy themselves means of travel that are cheap, economical and not very pompous. Therefore, Harley might have to reconsider its price, which, so far is its biggest strength and the weakness too.
Many small businesses are already into the automobile industry, and the high price of HD is a big opportunity for them to invade the market, because the cheaper the goods are, the more attracted the people become towards that business.
SWOT analysis from a resource-based view.Jun 28, · Harley-Davidson, the famed manufacturer of “hogs” — big motorcycles — made headlines this week when it announced that it would be moving some of its production out of the U.S.
in the face. Harley-Davidson, enlisted in the New York Stock Exchange as HOG (Harley Owners Group), is well-known for its motorcycles that also represent the American spirit and image. It was founded at the time of beginning of the 20th century. It is also known for surviving the Great Depression.
The firm provides heavyweight. Oct 18, · Harley-Davidson is managing this weakness by ensuring that the supply is in line with demand (lower production) and through aggressive cost management.
Below is a summary of the company’s. 1.
INTRODUCTION I. INTRODUCTION The Harley Davidson Motor Company SWOT analysis is an essential source of company data and information. This SWOT analysis report provides you with has examined the.
A public Limited company, Harley Davidson was originally founded in It is an American company that manufactures motor cycles. It is commonly known as HD or simply Harley in America.
“Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve [its] mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, Government, and society).
Harley-Davidson believes the key to success is to /5(35).Download