Elaborate on some of those special qualifications you mentioned in the first paragraph. This will show the lender or investor that the business is worthwhile.
Use this Checklist Never sit down and write a single draft for your business introduction letters. Include a professional greeting addressed to the recipient, such as "Dear Ms.
Let her know that you would appreciate it if she would review your business plan. Be as specific as possible, and include language that allows the recipient to take direct action.
Check your grammar and spelling. If you are introducing a business or a product, give some general reasons why your reader should be excited. This section could end up being two or even three paragraphs long, depending on how much detail is required.
Refer them to a website, blog, Facebook page, or Twitter feed. Many of the suggestions in this article will depend on the context of your particular introduction letter, so pay close attention and think about ways you can apply this information to your particular project.
Did someone refer this person to you or did you read something about this person? Accomplishments and awards are also memorable items to include in your cover letter. Third Paragraph Your third paragraph is where you state your follow up. Now is not the time to use buzzwords or language that makes your letter difficult to read.
There are three broad parts to an introduction letter: Point out the features of the location that will enable you to improve the experiences of employees, visitors or shoppers. We all know how unreliable selling and grammar check programs can be.
Here is an example of a business plan cover letter. It can relate some marketing facts, focus group responses, demographic data or other key statistics from the business plan, but it should not be overloaded with these facts. Photo Credits business plan image by pablo from Fotolia.
You see them whenever a company needs to introduce itself or new products to potential customers. There should also be a brief mention of the financial position without going into too much detail. Their pitch will be so good that they will actually force the listener to subconsciously create a need that only the salesperson can fill.
Establish your relationship to that person or organization. The purpose of this letter is to get someone to read your plan. Does the language flow smoothly?
Why is this business any different from the thousands of other businesses out there? How can you do this? The reader should feel that they will learn something or discover something that will benefit them by reading your plan.
This is where you really start your sales pitch. Why did you decide to send this person your letter?
The letter can mention how much has already been invested in the business, and what profits are projected for the next year or two. Tantalize your reader enough so that they are anxious to continue reading.
Instead, you should focus with laser-like precision on what makes you a great applicant. Other occasions include introducing a new executive to shareholders and customers or announcing a new location for the business. The cover letter is an integral part of the plan.
Remind the customer how valuable he is to your business and say that you hope he will try the new product or service. Talking about your profits and careful financial planning shows the bank that your business is a worthwhile investment.
Give the date, time and method that you will be contacting the reader and ensure that you do so. Your name probably carries a little bit of clout. Were you blessed with ability to solve difficult problems or handle conflicts in a way that works out for everyone?
An introduction is not the same as a sales pitch, even if the goal is to make a sale.When you send your business plan to banks or other financial institutions in an attempt to receive a loan for your business, include a professional cover letter with the business plan.
1. Lesson Plan 5 COVER LETTER/LETTER OF INTRODUCTION WRITING OBJECTIVE: Discuss the importance of the cover letter/letter of introduction.
It is usually the first piece of an application Hand out copies of the Cover Letter Guide. Walk students through the important parts of a business letter including heading, inside address, salutation. When submitting a business plan to a lender or investor, it is important to include a business plan cover letter that is addressed to the person who will review the business plan.
This is the applicant’s chance to have a personal word with the lender and prepare him or her for reading the business plan. Writing a great cover letter, or letter of introduction, doesn’t have to be difficult.
With the proper letter of introduction template, and a couple of helpful tips and tricks, you can create a persuasive, professional business letter that helps you stand apart from the competition. How to Write a Business Introduction by Dan Blacharski - Updated September 26, A good introductory letter captures the essence of the business you wish to win, sets the tone for the conversation and positions you as someone who has taken.
A business introduction letter is an introduction to your business plan. The purpose of this letter is to get someone to read your plan. It should be one page or two in length. It's your second elevator speech but not a condensed version of your business plan.Download