To an advertising man, it means advertising media selection and a host of activities related to the advertising function. Whilst performing all these mental exercises, the marketing man must be ever conscious of the profitability of the overall operations.
Again, in the Indian context, it is very essential that the efforts must be most productive and that an optimum use is made of the resources available to the organization.
This is where the function of distribution enters the arena. Besides, even after the product has reached the consumer or user, the marketing effort does not necessarily come to an end. In case of some products, after-sales service is essential to keep the consumer satisfied and eager to buy again later from the same company.
The word marketing means different things to different people. However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort. In terms of the needs, the product or service must be developed or improved so that ultimately the product satisfies such needs of the customer segments involved.
All these organizations have resources which must be used in an optimum manner and wastage avoided. Without debating on this aspect, it is obvious that the resources available to an organization are necessarily limited and in any case can be used in other activities. Besides, all these activities must result in profit or a difference between the output and input, i.
Marketing thinking must start even before there is a product. There is a question of follow-through to ensure that the customer gets maximum satisfaction out of his purchase. Therefore it is in the organizations and the national interest to ensure that an optimum use is made of such resources.
The word profitability has in recent years assumed an unhappy image. It will thus be noticed that marketing thinking must start with a crystallization of the needs of the consumer segment at which the effort will ultimately be aimed.
Here is your Sample Essay on Marketing Article shared by: If one emphasizes this aspect of marketing, it becomes clear that marketing is important not only for business undertakings but also for non-profit organizations such as hospitals, museums, etc. It is concerned with identifying existing needs and then converting them into a product or service.
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